Out-of-home and cinema
Out-of-home is not bought by the number of sites but by specific places. Twenty billboards on the right approach roads do more than fifty scattered wherever there was availability — and the price difference is usually smaller than the difference in result. It is also a medium where almost everything can be verified: a site can be photographed, a screen reports its plays, a cinema its actual attendance.
What we deliver
- Choosing specific sites by location, visibility and traffic direction
- Comparing operators’ offers on cost per contact
- Negotiating rental periods, price and replacement sites
- Transit advertising — vehicle wraps, interior posters, stations, screens
- Digital out-of-home: share of loop, play counts and programmatic buying
- Cinema advertising by screen, film title and weeks of release
- Coordinating poster printing, wrap production and installation
- Posting verified from photographs and plays checked against operator reports
Who delivers it within the group
This service is led by OMNIA PR. You contract with that company and it invoices you — OMNIA GROUP is a brand umbrella, not an entity you could contract with.
A site is chosen on the ground, not in a spreadsheet
Two sites with the same quoted contact numbers can be incomparable: one faces the slow lane before a junction, the other sits side-on to a dual carriageway where nobody can read it. Traffic-frequency figures do not capture that difference.
So on larger campaigns sites are judged one by one — by traffic direction, speed, height and what stands around them. For clients with branches, selection follows the routes customers actually drive, not even coverage of the city.
Six words, or nobody reads it
A billboard gets a few seconds from a passing car. Whatever is not read in them does not exist — and that includes the phone number, the web address and the three bullet points of benefits almost everyone wants on the site.
So artwork is judged small and from the angle it will actually be seen, not in a large preview on a monitor. Digital screens are kinder here: the creative repeats in the loop and can change by time and place.
Frequently asked
- How far ahead are sites reserved?
- For sought-after locations in peak season, two to three months. Digital screens can be bought days ahead, because nothing has to be posted. So planning starts from which parts of the campaign have a fixed date.
- Do you verify that the poster was actually posted?
- Yes, through photographs of the sites. On larger campaigns we also check during the period, because a poster can be covered over or damaged. Missing or late posting is settled with a replacement site or an extended period.
Related services
Media strategy and buying
A media plan with reach and cost-per-contact estimates, negotiation of space with media owners, and a post-campaign check that what was ordered actually ran.
Read more →03In-store marketing and sales support
Materials for the point of sale — from design through production to installation in branches and chains.
Read more →04Local and platform marketing
Map and booking-platform profiles plus systematic review management. For venues, these decide occupancy as much as advertising does.
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