Blog
We write only about what we actually work through with clients. Fewer pieces worth reading beats a steady supply of nothing.
In regulated sectors, approval belongs at the start, not the end
Healthcare campaigns do not fail on the creative, they fail on when review gets to see it. A process that cuts the loop from weeks to days.
Read more →Booking platforms: what you pay for a booking you would have had anyway
Booking platforms fill capacity fast and charge well for it. How to tell which reservations you paid for needlessly.
Read more →Campaigns break most often at the handover between suppliers
The most expensive mistakes are not in the idea or the budget, but in the gaps between suppliers. Four places where it happens, and what to do about them without merging your suppliers.
Read more →Accessibility became an obligation. What that means for company websites
The European Accessibility Act has applied since June 2025, turning recommendations into obligations. What it covers, who is exempt, and what takes an afternoon.
Read more →When it pays to stop buying new customers
Retention gets recommended as an article of faith, but the decision can be calculated. A simple sum that shows where the next koruna belongs.
Read more →A Google business profile is not a business card, it is a performance channel
For services with a physical location, the business profile is often the strongest source of enquiries. What actually moves it, and what wastes your time.
Read more →How to be visible in AI assistant answers
A growing share of people ask an assistant rather than a search engine. What decides whether a model mentions your brand — and what you can do about it.
Read more →Retail media: when paying for shelf space in someone else's shop pays off
Sponsored placements inside e-shops convert better than search and cost more. Three conditions that all have to hold at once.
Read more →Why measurement has to be finished before the campaign starts
A campaign on broken tracking is an expensive experiment in the dark. The three mistakes we see most often, and how to spot them before they cost money.
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